On 27th September, Amazon unveiled their $199 Kindle Fire Tablet at an event in New York City Wednesday.

The Wi-Fi only tablet comes with 8GB of storage, a 1GHz dual core processor and a 7-inch screen with a resolution of 1024 x 600. Amazon claim the Kindle Fire has a battery life of 8 hours for continuous reading.

The Kindle Fire is the latest tablet to join the already crowded tablet market, which is currently dominated by Apple's iPad - which is projected to have a 73% market share by year's end. Unlike the iPad and other tablet competitors, the Kindle Fire doesn't have a camera or a microphone. What it doesn't lack is a variety of media to consume on the device like 100,000 movies and TV shows available through Amazon's instant streaming service or nearly a million e-books that can be instantly downloaded. The Kindle Fire is available for pre-order now and will begin shipping November 15.

The company also showed off two other models in the sub $100 category. They all use the tradional e-ink display and have long battery lives...ranging from a few weeks to a few months depending on usage. The basic wifi only Kindle is priced at $79, while the Kindle Touch goes for $99. There is also a 3G version for $149. The Kindle Touch will ship on November 21.

With reporting by Agam Shah and Loek Essers I'm Nick Barber, IDG News Service.