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Argos ditches catalogues for iPads for digital concept stores

Argos kits out stores with iPads in aim to become leading digital retailer

Argos digital concept store with iPads

Argos has announced that it will swap its unwieldy catalogues for iPads in new digital stores.

Moving with the times, the retailer has decided that catalogues, slips of paper and miniature pencils are out-of-date. Argos' new digital concept stores will see the lot replaced with iPad tablets.

Customers will be able to browse items and place ordered on the iPads before heading to the traditional collection point. Argos said it will be consistent with the internet and mobile shopping experience.

See also: 5 of the best apps for shopping on smartphones and tablets.

5 of the best apps for shopping on smartphones and tablets - See more at: http://www.techadvisor.co.uk/features/software/5-of-best-apps-for-shopping/#sthash.rybYcWM2.dpuf

John Walden, Managing Director of Argos, said: "We are early in our ambitious plan to transform Argos into a digital retail leader. We are seeking to reposition our stores to support a digital future - in which digital channels are the primary interface for customers, but stores continue to be critically important as a national network for product collection, and a local presence for local colleagues to provide customer service."

The iPads will not only show items available to buy, but product videos and customer reviews. The stores will have a 60 section Fast Track collection service for orders placed online or via mobile.

Argos said 40 percent of its sales come from digital channels, with revenue from smartphones and tablets accounting for 16 percent.

If you're a traditionalist who likes the laminated catalogues, which Bill Bailey said is to "catch the tears of joy", then the digital stores are only popping up a select few locations.

Old Street, Marble Arch, Old Kent Road and Chancery Lane stores will all be transformed while Colchester and Dunfermline will be new store locations.

Traditional catalogues will still be made available because Argos understands that this may be a 'more comfortable' way of shopping.

Follow Chris Martin and @PCAdvisor on Twitter.


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