Amazon has announced that eBooks are outselling print books on its website.
The Kindle eReader maker said that for every 100 paperback and hardback it sold, it sells 114 eBooks. The online retailer partly puts this trend down to the huge success of the Kindle. See also: What's the cheapest eReader?
Jorrit Van der Meulen, vice president of Kindle said: "As a result of the success of Kindle, we’re selling more books than ever before for authors and publishers."
"Customers in Britain are now choosing Kindle books more often than print books, even as our print business continues to grow,"
Amazon launched the Kindle in 2010 and had enjoyed continued uptake since. The gadget with a 6in e-ink screen has been a popular present with the latest standard edition of the Kindle costing just £89. See also: Amazon Kindle Touch review.
The firm said it hit the same milestone in the US less than four years after introducing Kindle. So reaching this in two years in the UK shows how quickly it has taken off.