Waterstones has announced a partnership with Amazon to sell its Kindle eBook reader.
The deal will see Waterstones sell Kindle eReaders in-store and launch 'enhanced' eBook services. The news comes after Microsoft joined forces with Barnes and Noble to develop an eReader app for Windows 8 and possibly a tablet.
Jeff Bezos, CEO of Amazon said: "Waterstones is the premier high street bookseller and is passionate about books and readers - a dedication that we share deeply. We could never hope for a better partner to bring together digital reading and the physical bookstore."
Waterstones said the move will go hand-in-hand with its on-going refurbishment which involves adding dedicated digital areas and free Wi-Fi access to stores.
James Daunt, managing director of Waterstones, said: "We are committed to improving our bookshops quite radically to offer the best possible book buying experience. It is a truly exciting prospect to harness also the respective strengths of Waterstones and Amazon to provide a dramatically better digital reading experience for our customers."
"The best digital readers, the Kindle family, will be married to the singular pleasures of browsing a curated bookshop. With the combination of our talents we can offer the exceptional customer proposition to which we both aspire."
Further details of the deal will be revealed in the autumn while the commercial terms of the partnership have not been disclosed.