We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

iPad 2 sales pocket eBay resellers large profits

Average resale is $200 above retail price

Resellers are making hundreds by listing Apple's iPad 2 on eBay, where the selling prices have averaged as high as 53 percent above retail, the auction giant said.

According to data released on Thursday by eBay, the average selling price of a 16GB Wi-Fi iPad 2 since its launch three weeks ago has been $697, $198 over Apple's retail price. That represents a profit of 40 percent.

The more expensive 64GB iPad 2 has put even more money in resellers' pockets. The average auction price of the 64GB Wi-Fi model has reached $963, or 53 percent above retail, while the 64GB Wi-Fi/3G iPad 2 averaged $1,235, 49 percent higher than the list price of $829.

"Supply of the iPad 2 is short and there's a great deal of uncertainty about whether Apple can meet the demand in the short or medium run," said Ezra Gottheil, an analyst with Technology Business Research, in explaining the high prices.

Last month's earthquake and tsunami in Japan, and the continued problems at one of the country's nuclear power plants, has caused some analysts to bet that the disasters will affect Apple's supply chain.

As Gottheil pointed out, Apple's iPad 2 remains in very short supply in the US and in the more than two dozen other countries where it's gone on sale thus far.

On Apple's US online store, the delay between ordering and shipping currently stands at three to four weeks. The same delay is posted on the French, German, Italian and UK editions of Apple's e-store. The company's retail stores have also been plagued with long lines of customers and short supplies of the tablet.

Apple sells the iPad 2 for between $499 and $699 for the Wi-Fi model, and between $629 and $829 for the Wi-Fi/3G version of the tablet.

"Anecdotally, the people standing in lines aren't necessarily buying it for themselves," said Gottheil. "They went out in order to make a little business."

On eBay, the entry-level 16GB Wi-Fi iPad 2 and the most-expensive 64GB 3G model are the top sellers, accounting for 30 percent and 23 percent of the total, respectively. The middle-of-the-road 32GB iPad 2 has been the poorest seller, accounting for only 26 percent of all sales, compared to 37 percent each for the 16GB and 64GB models.

eBay's data comes from the sales of approximately 12,000 iPad 2s on the auction site.

While people are paying hundreds above list price for an iPad 2, the original iPad remains available on Apple's online store. There, a 16GB 3G tablet runs $529, $100 less than the iPad 2, while the 64GB 3G device costs $729.

"There's a real issue getting the iPad 2," said Gottheil. "That's because its just very appealing."

Short supplies of the iPad 2 have resulted in resellers making hundreds on eBay.


IDG UK Sites

Microsoft Band UK release date and price rumours, features and specs: Microsoft smartwatch unveiled

IDG UK Sites

Why Sony's PS4 2.0 update is every gamer's dream (well, mine at least)

IDG UK Sites

This Grolsch ad combines stop-motion & CG for majestic results

IDG UK Sites

Apple rumours and predictions for 2015: What to expect from Apple in 2015