A cloud service broker is pitching Google Apps to enterprises by playing on their fears about recent changes Microsoft's made to Office.

Atlanta-based Cloud Sherpas has had success moving Google Apps for Business by focusing on two major enterprise concerns about Office 2013: Microsoft's push to a rent-not-buy subscription model, and because of that, an increase in the complexity of the Microsoft's already-unfathomable licensing rules.

Those concerns have led businesses to worry that they're paying Microsoft too much for the productivity suite.

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