The BBC has launched a new version of its iPlayer catch-up TV service designed for use on TVs.

Initially the new-look iPlayer, which according to the broadcaster "gives audiences the control they want directly on the TV, in a design custom-built for the living room, so the BBC iPlayer experience feels just like TV", will only be available through Sony's PlayStation 3. However, the service will be rolled out to more than 300 different connected TV devices that already offer BBC iPlayer in the coming months.

The latest version of the BBC iPlayer for TV features a new-look interface that has been simplified, making it easier for users to find the programmes they want to watch. Furthermore, the service also offers a 'Favourites' list and the ability to view previously searched shows.

"BBC iPlayer has been tremendously successful. With today's announcement, we're transforming iPlayer in its most natural home: right on the living room TV. By creating a product that's as simple and intuitive as flicking through TV channels, the BBC is bringing on demand television to mainstream audiences across the UK," said Daniel Danker, the BBC's general manager of Programmes & On Demand.

"Last week, Ofcom reported that 10 percent of TV sets sold in the UK are internet ready. But BBC iPlayer is already available on over 300 connected TVs and blu-ray disc players, which has resulted in a five fold growth of iPlayer on TV over the last six months alone. At this rate of growth, in the next few years we could well see over half of iPlayer use directly on the living room TV."