We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,108 News Articles

SAP attracts new customers with Suite on HANA – but not Oracle's

Si-Mohamed Said, global VP at SAP, also said the biggest challenge for customers is the business case

SAP's announcement earlier this year that it is making its widely-used Business Suite applications available on its in-memory database technology, HANA, has led to new customers signing up to the solution - but it is yet to draw Oracle's application customer base into the fold.

Applications such as ERP, CRM and SCM running in-memory allow companies to run transactions and analytics in near real-time, which has attracted companies that haven't traditionally used SAP, according Si-Mohamed Said, SAP's global VP of solution marketing.

Business Suite on HANA launched in early January and SAP has seen dozens of customers take part in the ramp-up programme.

"The demand we saw was not only driven by the traditional SAP customers, but many were new names," said Said.

"The new names, the ones we have seen, are companies that don't really have anything at the moment and they wanted to go for their first implementation, so not necessarily having Oracle or any other application."

He added: "Companies are switching to SAP from a database perspective [from rivals such as Oracle], but not from an application perspective."

Said also explained that the biggest challenge customers are facing with implementing Business Suite on HANA isn't technical, but comes with developing a business case that identifies specifics around deriving value from business processes.

"From a technical perspective, I haven't seen many challenges. I think the challenge is really more for customers to position it from a business value perspective instead of an IT perspective. How do you get the business engaged in this discussion and identify the business processes that will deliver significant value for the organisation," he said.

"This is where they are seeking our help, which is why we have created the business scenario recommendation tool that describes 23 business processes in a very detailed manner and shows customers where they are today, and where they could be with HANA - from a performance and business value perspective. "

Said added: "There are areas, for example, where processes take hours and generate significant losses in market share and revenue - this is the type of process we would highlight. We don't just want speed for speed's sake."


IDG UK Sites

Windows 9 release date, price, features: Microsoft teases new OS ahead of 30 September unveiling

IDG UK Sites

From the iPhone 6 to the iWatch and a new Apple TV we look at the products Apple is set to launch...

IDG UK Sites

September 2014 creative trends: 5 things you must see

IDG UK Sites

What to expect from Apple in autumn/winter 2014: iPhone 6, iPhone Air, iWatch, iPad 6, new Apple...