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Adobe assures its channel and retailers

Adobe has assured its swing to the Cloud won't impact its channel or retail relationships.

Adobe announced upgrades to its Creative Cloud technology and ditching future boxed versions of its Creative Suite 6 software products, which will continue to be supported and available for purchase.

Adobe A/NZ managing director, Paul Robson, said it won't be disengaging its retail partners such as JB Hi-Fi and Harvey Norman. He explained that instead of customers buying boxed versions of its software, they can purchase individual products from the Creative Cloud through point of sale activation cards.

Australian customers will be charged at the same rate as US customers, currently paying $49.99 per month for the full product suite or $600 per year.

"The feedback we've had from our retailers has been really supportive," Robson said. "It's a nominal cost for the card to be on the shelf and allows every retail partner to range all Adobe products at the same time."

There are three versions of Creative Cloud - one aimed at individuals that is sold through retail, Creative Cloud for teams aimed at SMBs, which is sold through resellers and Creative Cloud for enterprise, aimed at corporations and government sectors, provided through system integrators such as Data#3, Insight and Dimension Data.

It will be business as usual for Adobe channel partners that will continue to sell licences in the same way.

In January, Adobe announced its Value Incentive Plan offering resellers selling Creative Cloud for teams, no minimum licensing requirements, management, immediate deployment and automatic compliance.

"We've been doing a huge amount of enablement and training with partners around the country in the last couple of months," Robson said. "We've seen a strong take up of Creative Cloud technology and support for the technology refresh.

"The onus is on the vendor to bring out new technology and then we work with our partners to stimulate demand."

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