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Four in five technologies fail to cross the 'Valley of Death'

Frost & Sullivan looks at how convergence can help more innovative products get to market

More than four in five technologies developed globally never make it to the commercial world, due to their inability to cross the "Valley of Death" - the virtual chasm that separates applied research from technology demonstration - according to analyst firm Frost & Sullivan.

Often this is due to businesses and investors failing to understand the true market potential of a given technology platform and evaluate the risk-reward elements. It is therefore important, the analyst house says, to appraise technology maturity and adoption ratings, and identify convergence opportunities across various industry sectors.

To get out of the "Valley of Death" investors have to focus on the long-term potential of their technology and the true value it can bring, said Frost & Sullivan's Practice Director for Technical Insights (Europe), Ankit Shukla.

"Innovative products are different; they are not complied with existing standards. Sometimes revenues are not so obvious and ROI can take more time. The important aspect here is to educate end-users and society about the benefits innovative technology products can bring."

Ahead of its Global Community of Growth, Innovation and Leadership Annual Congress (GIL 2013), Frost & Sullivan has identified fifty of the most innovative technologies in the world, as well as various convergence opportunities enabled by a combination of the technologies.

The selected technologies fall into nine categories - Sensors & Control, Materials & Coatings, Clean & Green Environment, Information & Communication Technology, Microelectronics, Sustainable Energy, Health & Wellness, Medical Devices & Imaging Technology and Advanced Manufacturing & Automation.

One example of a convergence opportunity is augmented reality for predictive remote patient monitoring. This brings together ICT technologies (augmented reality, cloud computing, Big Data analytics and data visualisation) and sensors (ubiquitous wireless sensor network, nano-sensors and CBRNE sensors).

Frost & Sullivan claims that the combination of these ICT and sensor technologies could provide personalised disease management tools that help better manage predicted symptoms, chronic illness, and episodic acute conditions.

The fifty technologies will be unveiled at GIL 2013: Europe, where their true market potential will also be discussed. For more information go to http://gil-events.gilcommunity.com/events/europe/agenda/.

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