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Google grabs behavioral analysis startup Behavio

Behavio, the startup best known for maintaining the open-source Funf mobile framework, announced Saturday that its staff had been acquired by Google, in a move likely aimed at bolstering the search giant's mobile capabilities.

The financial terms of the deal were not released, and no official announcement was made by Google, but the Behavio team said that they have agreed to join Google in a blog post published this weekend.

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"We believe that our digital experiences should be better connected with the way we experience the world, and we couldn't be happier to be able to continue building out our vision within Google," the post said.

A spokesperson for Google confirmed the deal, and clarified that the move wasn't an actual acquisition of Behavio, but rather that the company had simply hired the Behavio team.

Funf, broadly, is a framework that standardizes the way smartphones collect and store information from a wide array of sources -- ranging from GPS and network location to browser and app usage data. It's highly flexible, can be remotely configured and can even cache information in the event of poor network connectivity. What's more, developers can pick and choose the different types of information they want to collect by using only specific components - or "probes."

The Behavio team will continue to maintain Funf in their spare time, according to the official blog post. The announcement followed closely behind the release of Funf 0.4, which was rolled out last week. The new version simplified the framework's internal communications and, according to the team, provided improvements in reliability and stability.

Email Jon Gold at jgold@nww.com and follow him on Twitter at @NWWJonGold.

Read more about software in Network World's Software section.


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