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Adobe opens new office in Sydney

Adobe Systems Incorporated has opened up a new office in Sydney following its growth spurt and increased investment in Australia.

Minister of Broadband, Communications and the Digital Economy, Senator Stephen Conroy, and NSW Premier Barry O'Farrell, officiated at the ceremony alongside Adobe president and CEO, Shantanu Narayen.

Narayen claimed the opening of the new office marks Adobe A/NZ's sustained growth and investment, especially within the digital media and marketing technologies and services sectors.

"Creating content itself is not good enough for people. If you look at the expansion of devices, the move towards the Cloud, focusing not just on content creation but content management, monetisation, mobilisation and measurement, there are some growth opportunities for us," he said.

He said the company's move to the Cloud three years ago marked the direction in which the future of digital marketing will take.

Adobe recently expanded its Creative Cloud offering in A/NZ, with Creative Cloud for teams that deliver a new membership option tailored for SMBs. Its focus, over the next few years, will be on the creative Cloud and marketing Cloud.

Narayen mentioned A/NZ is fundamental in the transformation to the Cloud.

"We view this country as one of the leading countries in terms of the openness to technological innovation."

O'Farrell claimed Australia is one of the best adaptors of technology.

"A third of all employment in this state is due to the services industry which heavily relies upon on technology."

Conroy said Cloud-based services are transforming how businesses operate.

"The Cloud is where much of the future is. Research shows that small to medium enterprises using Cloud computing are more likely to experience positive financial and operating results. These businesses are 53 per cent more likely to see a rise in revenue than in the previous year," he said.

He added that it represents a major opportunity for the Australian digital economy and that the government is due to release a national Cloud computing strategy later this year.

"The NBN and Cloud computing combined will offer unprecedented opportunities -- both social and economic."

Adobe's new office promotes flexible working arrangements for staff and includes an art demonstration facility as well as a training centre. It is also the base for talent acquisition services for Adobe across Asia-Pacific.

Over the last 18 months, the company has also doubled its staff in A/NZ.

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