We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Game on: Enterprise apps gain gaming features to boost usage

Businesses that have had to bench costly enterprise software because users found it too onerous could learn a thing or two from FarmVille and other popular online social games.

"Most people will spend five hours playing Angry Birds, but won't spend three minutes to learn new business applications," says Rajat Paharia, founder and chief product officer at gamification company Bunchball. One CIO, he says, almost wrote off a 200,000-seat collaboration software license investment because he couldn't figure out how to boost end-user utilization.

For CIOs banking on enterprise software to revolutionize their business, non-adoption is not an option. Instead, they need to find a way to engage users.


IDG UK Sites

Samsung Galaxy S6 release date, features and specs rumours: When will the Galaxy S6 come out?

IDG UK Sites

Why people aren't upgrading to iOS 8: new features are for power users, not the average Joe

IDG UK Sites

Free rocket & space sounds: NASA launches archive of interstellar audio on SoundCloud

IDG UK Sites

iPad Air 2 review: Insanely fast and alarmingly thin. Speed tests, camera tests, beautiful...