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Tablet app use 'very different' to smartphones

80% of app downloads from games, mags, social and e-commerce

iPad and Android media tablet users will download an average 31 apps a year, with games, social, publishing and e-commerce dominating the market.

A market intelligence study – from ABI Research – on emerging tablet applications suggests that 11 billion of the 13.7 billion app downloads forecast for iPad and Android media tablets in 2016 will be focused on four categories: games, digital publishing, social networking, and e-commerce.??

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“Media tablet app consumption will mimic smartphone app use in some ways, but in many ways, it will be very different,” says Mark Beccue, an ABI senior analyst. 

Digital publishing of books, magazines, and newspapers will flourish on media tablets in a way never seen on smartphones. 

Increasingly, consumers will opt for the more versatile media tablet over dedicated eBook readers. 

Leveraging unparalleled interactivity and design, publishers will gain new readers, including seniors (ages 60+) – who won’t need custom, large-print publications anymore – and children (ages 1-9).??

E-commerce will be transformed by media tablets as significant numbers of consumers forego online shopping on desktop computers for shopping on media tablets. 

And while e-commerce will continue to depend on websites, apps will become increasingly important to shoppers who will take full advantage of the media tablet’s touchscreen interface and even camera and microphone capabilities.


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