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Construction giant Kentz implements CRM

Kentz implements Microsoft CRM

Global engineering and construction group Kentz is implementing a core customer relationship management (CRM) system from Microsoft to support business development, help track projects and deliver international knowledge management.

Kentz, which has a $1 billion turnover and is listed on the London Stock Exchange, is deploying Microsoft Dynamics CRM 2011, Microsoft SharePoint and Microsoft business analytics software. The Kentz CRM system is being installed internationally on its behalf by IT services firm Maxima.

Maxima will help Kentz take full advantage of sector-specific functionality in the software, which includes Microsoft Dynamics CRM 2011 for Construction. The system includes the ability to track all business development activity by project, client and influencer; the management of complex bids and tenders; and supports critical pre-qualification questionnaire activities.

"Kentz works across 28 countries, and we're increasingly engaged in extending our geographic reach in our core markets of oil and gas, petrochemicals, metals and mining and resources. Having an integrated business development and project tracking capability is critical," said Eddie Lewis, Kentz group development officer.

Nissan recently signed a cloud-based CRM with Microsoft to support its dealers around the world. The Microsoft Dynamics system in the Windows Azure cloud is designed to increase dealer sales and help Nissan develop a stronger relationship with its customers.

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