We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Vodafone: in-bill app payment encourages downloads

Mobile operator lets Nokia,BlackBerry and Android users pay for apps via their bill

Smartphone owners that can pay for apps via their mobile phone bill download twice as many apps as those that use credit cards to pay for them, says Vodafone.

The mobile operator offers customers with Nokia and BlackBerry handsets the ability to pay for apps via their bill and recently revealed it was extending the function to those with smartphones running Google Android.

Furthermore, Vodafone said that since offering in-bill payment for BlckBerry apps, the network had seen a 70 percent surge in the number of paid-for apps purchased by users of these handsets.

Tobin Ireland, Vodafone's Group Commercial Development Director, told the Telegraph that paid-for apps for Apple iPhone are so popular thanks to the convenience of being able to pay via an iTunes account. At present the majority of Android apps are free, however this should "evolve" as Android smartphone owners get used to paying for apps.

"You can stimulate and shape ecosystems but you can't determine them," he said.

"But I would expect the Android Market, over time, to be rebalanced much more to what you see in the Apple App store".


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

LED vs Halogen: Why now could be the right time to invest in LED bulbs

IDG UK Sites

Christmas' best ads: See great festive spots studios have created to promote themselves and clients

IDG UK Sites

Stop running out of cellular data on your iPhone, see which apps use the most data