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BBC will launch iPlayer iPad app in 2011

App will offer subscription-based access

The BBC is planning to launch a paid-for iPlayer app for the Apple iPad during the first half of next year.

The app will fulfil the BBC's plans to make the Catch-up TV service available worldwide and will be subscription-based. The BBC Trust gave an international version of iPlayer the go-ahead last month.

According to Broadcast, the managing director of BBC.com, Luke Bradley-Jones, told the Digital TV Summit: "I can announce here that we're going to be adopting a pure paid subscription model for the global iPlayer for launch – in part to get audiences used to using the service, but more importantly so we can generate additional value from the service in terms of the user data that it gives us".

"There's a general acknowledgement in the world of VOD [video on demand] that there needs to be a hybrid business model – a combination of subscriptions, download to own and pay per view. I can see the value of that view and I believe it's the way that the global iPlayer will go in the medium term."

He also added advertisers would be offered the chance to partner with the BBC on the 'free' areas of the service."

Currently the BBC iPlayer is only available to those accessing the web from the UK. It is thought Brits travelling abroad will still have to pay the app's subscription, despite already forking out for the licence fee.

See aso: BBC iPlayer comes to BT Vision


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