We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Revamped Twitter.com site takes flight

Third-party apps with embedded pics and video

In an effort to refresh the Twitter.com site, pull users back in from third-party platforms - and take a swipe at Facebook - Twitter launched a significant site redesign on Tuesday.

The new homepage, which still has a distinctive Twitter feel about it, has quite a different look and a bunch of new features. While tweets are still shown on the left of the page, there's an expanded sidebar on the right with new features like maps of geo-location tagged tweets and embedded pictures and videos.

"It's about a faster, easier, richer experience - a better way to discover what's in your world," Williams said during the press conference. "We want people to get more out of it in less time."

The launch of the redesigned site began rolling out in the US yesterday. It will be an incremental rollout in the US, and then around the world.

"This redesign could make [the site] more robust and able to survive competitive challenges," said Rob Enderle, an analyst with the Enderle Group. "But Twitter was known for its simplicity and messing with that has its risks."

Before Twitter's press conference was even finished, the Internet was abuzz with people wondering how this move would affect third-party Twitter platforms like the popular TweetDeck and HootSuite. If Twitter.com is suddenly more compelling and fun to use, will users still go to a third-party for their tweeting needs?

Maybe not, said Enderle. "This will allow users to do more in Twitter," he noted. "And if this works, it will make third-party sites less popular, but only if this works."

And what about Facebook, another extremely popular social networking site that is competing with Twitter for users' time and attention? With embedded pictures and video, suddenly Twitter is moving into Facebook's traditional territory.

"I think the realization is that [Twitter] could be a one-stop service for people who want a complete experience," said Enderle. "Twitter is clearly targeting Facebook... but people are creatures of habit and it's very difficult to move them from a service they like. Facebook is likely stickier than Twitter."

Broadband Advisor


IDG UK Sites

Best Black Friday 2014 tech deals: Get bargains on smartphones, tablets, laptops and more

IDG UK Sites

What the Internet of Things will look like in 2015: homes will get smarter, people might get fitter

IDG UK Sites

See how Trunk's animated ad helped Ade Edmondson plug The Car Buying Service

IDG UK Sites

Yosemite tips: Complete Guide to OS X Yosemite