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Six reasons why Flash won't die

Heralding HTML 5 is premature, say analysts

Many industry watchers believe Flash's days may be numbered, especially following Apple's well-publicised refusal to allow Adobe's technology to be installed on its iOS mobile devices, including the iPhone and iPad.

"Flash is no longer necessary to watch video or consume any kind of web content," Apple CEO Steve Jobs famously stated in an open letter titled 'Thoughts on Flash'.

Jobs and others have championed HTML 5 as a better format for delivering video, animation and additional media-rich interactivity to the web. One reason some folks have been talking up HTML 5 is that it's open source while Flash is proprietary. And HTML 5 enables users to play video right in a web browser instead of requiring a plug-in, as Flash does. But predicting Flash's demise is short-sighted, say industry analysts.

"There are many people who despise Flash, but I'm not sure they'd love the alternative right out of the gate. The open-source world has not blown everyone out of the water with their video work thus far," says Michael Cote, an analyst at RedMonk.

"Adobe has spent a lot of time optimising Flash, and I'd wager it'd take some time to get HTML 5 video as awesome."

Here are six factors that give Flash a strong position over HTML 5 and other alternative web media technologies in the foreseeable future.

1. The iPhone and iPad notwithstanding, Flash is beginning to show up on other mobile device platforms

Although Apple has taken a strong stance against the use of Flash on its iPhone/iPad platform, Google's Android 2.2 operating system supports Flash. Although currently available on only a few devices, Android 2.2 will make its way to several smartphones over the next few months.

Adobe has also won promises of future support for Flash from several makers of mobile operating systems, including Microsoft www.microsoft.co.uk and Palm/HP. Research in Motion has also announced that work is underway to support Flash on BlackBerry devices, although the company didn't provide a specific date for introducing that functionality.

2. Flash is used for more than just video delivery on the web

When most end users think of Flash, they think of streaming web video - with good reason. "Flash as a video solution was popularised with the rise of YouTube, and is also used by Hulu – two of the most popular video sites on the web," explains Ross Rubin, an analyst at NPD Group.

But Flash is also widely used for web animations, ads, games and other interactive elements.

"Everybody is talking about video, but what doesn't necessarily get talked about is a lot of the interactive elements," says Craig Barberich, vice president of marketing and business development at Coincident TV, a US-based company that sells what it calls a "platform-agnostic" framework that allows its clients to create video with interactive elements that can be experienced on either the iOS-based devices or devices that run Flash.

"Quite frankly, Flash is a great animation tool, and it's used for a lot of interactivity. Those kind of interactive elements are difficult to do in HTML 5," Barberich says.

NEXT PAGE: Strong tools and support for developers

  1. Heralding HTML 5 as the new web media king is premature
  2. Strong tools and support for developers
  3. Popularity with online advertisers
  4. Video codec patent issues
  5. Co-existence


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