Under the 'Content Settings' tab in Chrome's Privacy Options, you can specify rules as to whether cookies, JavScript, plug-ins and images on specific websites should be blocked, allowed or ask first.
The browser also offers a link to the Adobe Flash Player Settings Manager, to view and control the local objects that Adobe Flash stores on a PC.
Google's latest version of Chrome features new privacy settings
Other features in the new version of Chrome include instant translation of page in foreign languages, without the need for any browser extensions or plug-ins.
"With the new release, we also give users even more choice and control over their own privacy while surfing the web.," said Wieland Holfelder, Google's engineering director.
"The translate feature will hopefully open up the web for people to discover new, compelling content - no matter what language it's written in."
The Beta is available to download from Google now.
Alternatively, those already using the browser will be offered the chance to update in the coming weeks.
See also: Google upgrades Chrome for Mac