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Microsoft ‘must reinvent Windows’, follow Apple’s lead

Google Chrome OS real threat in 10 years time

Google's new Chrome OS won't be an immediate threat to Windows, but it may force Microsoft to reinvent its operating system more quickly into a product that takes full advantage of the Web and can move more nimbly across devices and form factors, analysts said.

Microsoft is unlikely to have been surprised by Google's announcement late Tuesday that it is working on a new OS for people who "spend most of their time on the Web," as Google described it.

From what has been revealed about the Google Chrome OS - which won't be available until the second half of next year - it aims to bring the ease of use that Google has brought to Web-based applications, such as search and chat, to netbooks and eventually to full-size PCs.

Chrome OS threat to Windows

A Google OS is "something Microsoft has been worried about for a long time," said Matt Rosoff, analyst with Directions on Microsoft. He called it "the first significant threat to Windows in a very long time," although he said the threat may not become fully evident for another 10 years.

Still, Google's plan to exploit the popularity of low-footprint, low-cost netbooks could accelerate the need for Microsoft to reinvent the bulky, PC-centric version of Windows for consumers and businesses, as more people begin using applications that live on the Web rather than on their local hard drive.

See also: Google Chrome OS: First impressions

It could also eventually force the company to develop one core version of Windows OS that can be used on any device - be it a smartphone, netbook or PC - similar to the way Apple moved downstream by adapting its Mac OS X software for use on the enormously successful iPhone, analysts said.

Microsoft has not been immune to the problem of marrying the increasingly Web-centric world with the desktop world, in which applications run on a thick client with a resource-heavy OS, but until now the company hasn't had to worry too much about it.


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