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Adobe hikes CS4 price by 10 percent

Increase will realign UK price with rest of Europe

Adobe has revealed it will increase the cost of Creative Suite 4 suites in the UK, in a bid to realign UK pricing with the rest of Europe.

While some European countries will see price cuts of up to 13 percent, the UK will see prices rise by an average of 10 percent, a move unlikely to find favour with those considering buying the latest creative software from Adobe.

The company said in an email to PC Advisor's sister publication Macworld that the decision had not been an easy one.

"Since the launch of CS4 in September last year, the global economy has entered a state of unprecedented turmoil and one of the side effects of this has been sharp fluctuations between GBP/EUR exchange rates. This has resulted in significant differences in price between products in the two markets."

"Adobe seeks to price consistently across Europe to the extent that circumstances and market conditions make this possible. The current economic environment and currency fluctuations have made this challenging. This change to the CS4 pricing is intended to realign the UK with other European countries."

Offering an example, Adobe says Design Premium CS4 will increase from £1,249 to £1,372 (ex VAT).

The approach is in line with similar price increases adds Adobe, which have taken place in Adobe Stores in Sweden and Norway, which were also caused by significant changes in the exchange rate between Swedish Kroner/Norwegian Kroner and the Euro.

The suites affected are Adobe Creative Suite 4 Design Standard, Design Premium, Web Standard, Web Premium, Production Premium, and Master Collection - and CS4 versions of Photoshop, Photoshop Extended, Illustrator, InDesign, Premiere Pro, After Effects, Flash Professional, Dreamweaver and Soundbooth.

The price increases take effect from 1 July, so customers looking to upgrade or purchase Adobe software in the UK might want to do so sooner rather than later.


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