We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
 
74,953 News Articles

Baffling Microsoft advert pledges edible PCs

Jerry Seinfeld and Bill Gates ad airs in the US

Microsoft's expensive new advertising campaign in the US, which features comedian Jerry Seinfeld, premiered on Thursday night, but was entirely devoid of any talk of Windows or Microsoft.

That was oddly appropriate, considering Seinfeld's eponymous hit 90s comedy was described by both admirers and detractors as a "show about nothing".

The minute-and-a-half commercial (available on YouTube - see below) is the first of many.

It co-starred Microsoft co-founder Bill Gates and was set in a shopping mall. Seinfeld, who did most of the talking, helps Gates buy a pair of shoes called the Conquistador while asking if Gates ever wears his clothes in the shower. The commercial ends with Seinfeld asking Gates if Microsoft will "come out with something that makes our computers moist and chewy like cake so we can just eat them while we're working". Gates wiggles his rear to answer in the affirmative.

The commercial ends with the Windows logo and the phrase 'Delicious'.

Immediate reaction online was almost uniformly negative, with bloggers calling the commercial baffling and unfunny.

The part that bloggers liked the most was when Gates showed off his 'Shoe Circus Clown Card'. The picture was of Gates' notorious mugshot when he was caught speeding by New Mexico police in 1977 at the age 21.

 


IDG UK Sites

Samsung Galaxy Note 4 release date, price and specs 2014

IDG UK Sites

iOS 8 features wishlist: the changes iPhone and iPad users want in Apple's iOS 8

IDG UK Sites

25 Years of the World Wide Web: Happy Birthday, Intenet

IDG UK Sites

Developers get access to more Sony camera features