Fresh from the news that Twitter will now be adding its on picture hosting service to the social network, the old kings of image based tweet, TwitPic, have retaliated in a tit-for-tat manner.
Believe it or not, the founder of TwitPic, Noah Everett, has responded by launching his own version of what can only be described as an alternative version of Twitter.
The product is called 'heello' (pronounced he-low) and is a service that lets people 'Share what you're doing with Pings - a ping is a short text update with an optional photo or video.' Sound familiar? You can even echo (retweet) and listen (follow) to what other people ping (tweet). To echo Twitter further, heello even plans to let users directly communicate with other pingers/heelloers (?) by using the @ sign accompanied by people's usernames.
It gets worse. Apple, who seem to love a lawsuit right now, currently have their own microblogging service - guess what that service is called? That's right. Ping.
We're predicting a a very limited amount of success for this service and a high amount of court cases in the near future.
It smacks of an unhealthy breakup to me. Let it go Noah, let it go.