Facebook has launched the first gambling application allowing users to stake their own money.
Though previous gambling games have been made available to Facebook users, Gamseys, the firm behind Sun Bingo and Heart Bingo, is responsible for the first Facebook application that allows the user to stake real cash. See also: App reviews.
'Bingo and slots friendzy' is only available and visible to adult UK users. The application uses geo-location and an age-gate to ensure the app is inaccessible to vulnerable Facebook users.
Facebook normally takes a 30 percent cut of the transactions on its network but would not comfirm whether this would be the case in this instance telling the BBC it is: "commercially sensitive information".
Though the application has only been launched for a few hours, it has caused religious uproar. Christian groups have expressed their anger over the Facebook app, claiming the cartoon branding is a blatant breach of ASA’s Gambling advertising rules.
"Gambling is very popular and well regulated in the UK . . . for millions of bingo users it’s already a social experience [so] it makes sense [for us] to offer that as well," said Julien Codorniou, Facebook’s head of gaming for Europe, Middle East and Africa.
Zynga, Facebook’s largest gaming company, which generates 12 percent of Facebook’s profit, hopes to introduce real-money gambling versions of its poker games in 2013.
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