Oracle is combining software, server, storage and networking into an all-in-one solution in order to reach of SMBs.
Oracle Database Appliance (ODA) is being positioned by the vendor as a cost-effective product that brings enterprise class performance to smaller operations.
ODA senior product manager, Bob Thome, said this approach lets the company to tackle markets that are not necessarily Oracle strongholds.
"If you were to get a group of people in a room and ask them what they thought when they hear of Oracle, reliability might come up there," he said.
"But some of the simplicity and affordability messages are not traditional Oracle strongholds."
By positioning ODA as being simple, reliable, and affordable, Thome said its gives Oracle better presence with SMB customers.
Enterprises that are trying to do branch office deployments are also targeted with the product.
"It is for businesses that are looking to do things that are maybe outside of the traditional mainstream datacentre," Thome said.
Availability is something that enterprises are known for demanding, but Thome said that it does not have to be limited to only that market.
"Whether you are a SMB or enterprise customer, it is important," he said.
Thome goes on to say that putting together high availability solutions such as databases is not something that "anybody can get a 'for dummies' book and just do."
It requires specialised skill, and Thome has seen small companies where there is just one person performing all of those skills.
"They do not have the same amount of breath as you would find in a large company, where they may have specialists," he said.
"For that reason, sometimes the smaller companies feel challenged when putting these things together."
If a business does not have the right skill sets and tries to put together a high availability solution, Thome expects two things to happen.
"One is that it does not work at all, and the other is that you think it works but some kind of incident happens and it does not do what it is supposed to do," he said.
A business may take a risk by going in that direction, but with ODA it will be Oracle that takes on that risk.
"We will play the system integration role, ensuring that everybody can be successful in deploying high availability solutions," Thome said.
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.