We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,088 News Articles

Crowdsourcing Offers a New and Wider Path to Innovation

If two heads are better than one, are 45,000 heads spectacular? That's the promise of crowdsourcing. Companies can find new ideas faster and sometimes at a lower cost than internal innovation.

[Related: Crowdsourcing Offers a Tightly Focused Alternative to Outsourcing]

But putting business problems out for public brainwork could expose sensitive information and strategic plans. And contest-winning ideas, developed in isolated laboratory conditions with squeaky-clean data, can't always be translated to the unpredictable real world, says Anand Rao, a principal at PricewaterhouseCoopers.

To continue reading, register here to become an Insider . You'll get free access to premium content from CIO, Computerworld, CSO, InfoWorld, and Network World. See more Insider content or sign in.


IDG UK Sites

Windows 9 release date, price, features: Microsoft teases new OS ahead of 30 September unveiling

IDG UK Sites

From the iPhone 6 to the iWatch and a new Apple TV we look at the products Apple is set to launch...

IDG UK Sites

September 2014 creative trends: 5 things you must see

IDG UK Sites

What to expect from Apple in autumn/winter 2014: iPhone 6, iPhone Air, iWatch, iPad 6, new Apple...