Following the recent release of its collaboration and comparison app for iOS and Android, Workshare has announced a partner recruitment drive for its online platform.
Workshare Australia regional account manager, Ryan Reyes, said the company is looking to build out its channel partner network in Australia by looking for resellers that can sell Cloud based solutions.
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"They have to understand the Cloud business model and sale cycle around the technology, which is very fast and transactional," he said.
Potential partners should also be comfortable with selling subscriptions and one year licenses, as well as dealing with a lot of transactions, which in this case includes "a lot of sales per sales representative."
Reyes is quick to point out that resellers do not necessarily have to be big established distributors in this market and can be small firms.
"Our product is relatively new in the collaboration market," he said.
"For the reseller, what they get is to be a part of that growing market."
By collaborating with Workshare, Reyes said reseller have an opportunity to "ride the whole BYOD craze."
"They get to do something unique in a market that is not quite out there right now," he said.
While Workshare is well known in the legal sector for its products, Reyes emphasises that potential resellers can work across all verticals.
"We want them to hunt for business and segment themselves in term of verticals," he said.
Being in synch with the lifecycle of Workshare's collaboration product is also a plus.
Although Reyes admits that the software vendor has been in Australia for "a long time since the early 2000's," he said the product the company is offering is new.
As a result, it expects partners to be at a similar growth phase as Workshare so that all of their expectations and communications are in line with the vendor's.
"If there are any partners that are out there, we're actively looking and they can collect licenses," Reyes said.
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.