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Salesforce CRM to boost growth at Manchester Business School

Fujitsu consultants to install customer record system

Manchester Business School (MBS), part of the University of Manchester, has gone to Fujitsu to deploy a Salesforce customer relationship management (CRM) platform to aid business growth.

MBS runs a series of management and leadership programmes for individuals and organisations, such as global oil and gas company BP. In addition to managing a portfolio of over 60 clients, it receives a number of new enquiries each week.

The school has set a target of 10 percent income growth year-on-year, so needed to manage its existing relationships more effectively to handle further demand.

The school looked into cloud CRM systems that would offer its staff a better view of its current customers and their requirements, along with an intuitive and simple way to input and update client information. The school trialled two CRM systems but "neither of these offered the functionality and ease of use required for MBS to meet its business objectives or strategy", according to a spokesman.

Fujitsu was then approached as a system integrator to help with the implementation, and recommended the Salesforce CRM platform.

Jane Crombleholme, head of executive education at MBS, said: "We face significant financial pressures in the university sector at the moment and business schools need to diversify. The executive education programme is a core component of that diversification and we needed the tools to support business development in this area."

Fujitsu is also providing staff training on the new system. The value of the total contract has not been disclosed.

In 2009, MBS slammed the cost of running new Web 2.0 elements on the NHS Choices website, which allowed the public to give ratings on their health treatment as part of a government CRM initiative.

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