We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

IBM solution helps companies improve web presence

Introduces the IBM Customer Experience Suite

IBM's new software is set to revolutionise the way enterprises interact with consumers over the Web and through mobile devices.

The new IBM Customer Experience Suite features analytics, social software and commerce capabilities that have been designed to help organisations create dynamic and interactive Web experiences. Ultimately, this will aid better targeting of consumers and increase brand loyalty.

Growth in online transactions

IBM notes ABI Research that says eight out of 10 consumers shop online at least twice a week these days. Online transactions are continuing to grow at a rapid pace and ABI expects that by 2015, there will be 20 times more data and 40 times more mobile transactions than today.

In fact, by 2015, mobile online shopping is set to triple annually and rise to US$119 billion. The growth is overwhelming for many businesses that are challenged to search for ways to create a more simplified Web presence to keep pace with the present way of shopping.

To address this issue, IBM has introduced a new software portfolio that helps organisations develop a dynamic Web experience for consumers. The new IBM Customer Experience Suite is easy to navigate, is interactive, and can be personalised.

Highly customised interactions

IBM's latest offering enables organisations to easily attract and retain customers, personalise advertising and marketing, and enhance overall customer loyalty. The solution features analytics, social networking, Web content management, portal, mashups, and mobile capabilities.

Users of the IBM Customer Experience Suite will also be able to better understand and influence visitors, thanks to customised, engaging experiences through blogs, chat forums, videos, and mobile functionality.

Because the solution supports conversations with and between users through online communities, users can easily manage the creation and delivery of content through multiple channels.

"Collaboration and social software have the power to transform an organisation's Web presence, reinventing how they relate to their customers on the Web," said Joanne Quek, brand manager, Lotus, software group, IBM China/Hong Kong. "We are aligning the breadth of IBM capabilities to help our customers embrace the Web as their primary channel for customer engagement."

IDG UK Sites

How to get a free EE Power Bar: Mobile and broadband customers eligible for free smartphone charger

IDG UK Sites

Why Netflix won't terminate your account for using a VPN, probably

IDG UK Sites

Forever 21 denies pirating Adobe, Autodesk and Corel software, accuses companies of 'bullying'

IDG UK Sites

New Apple TV 2015 release date rumours: Apple's WWDC invite shows Apple TV