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London Olympics too big a challenge for UK firms?

Half firms unaware of Games activity in their area

The majority of UK companies are not prepared for the impact that the 2012 Olympic Games in London could have on their business, according to a survey by BT Global Services.

Although based in London, the Games are due to take place in 34 venues across the UK, from Glasgow to Weymouth, and businesses are expected to be impacted by a large influx of visitors.

A flexible working policy is considered crucial to reduce the disruption businesses may face during the Games, yet the survey found that just 22 percent of businesses have fully implemented a suitable policy. Moreover, nearly half of those who do not have a policy are not sure if they will be able to install one in time.

Meanwhile, 27 percent of businesses see flexible working as a temporary measure, planning to only have a policy in place up until the Games have finished.

In spite of the lack of preparation, 94 percent of businesses believe that a successful flexible working policy could help improve their business continuity.

In addition, despite a third of retailers expecting an increase in call centre volumes during the Games, just 44 percent have implemented the appropriate technologies to cope with the increase.

CIO UK


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