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MySpace unleases SelfServe ad platform

Allows users to target adverts on MySpace

MySpace yesterday unveiled plans to launch an advertising platform. SelfServe by MySpace will allow small-business owners, bands and politicians to purchase, create and analyse the performance of display advertisements on the social-networking site.

SelfServe by MySpace will be available early next year. The platform will allow users to create customised advertising with an ad-creation tool, MySpace said. The tool will allow users to choose among different advert-targeting factors such as geography, demographics and various user-interest categories. Get the latest internet news at Broadband Advisor.

SelfServe by MySpace users will select their desired advert placement within the MySpace network and then use a customised tool to pay for their ads. They then can access analytics tools to allow them to track ad performance.

The SelfServe by MySpace platform uses HyperTargeting by MySpace technology, which MySpace also announced today.


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