We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Google AdSense delivers ad-supported video clips

Video ads related to content

Web publishers part of Google's AdSense advert-distribution network will now be able to make money by offering ad-supported video clips from Google's YouTube video-sharing site.

For advertisers, the program opens their video-based ads for distribution across the AdSense network, instead of being limited to the YouTube site. Meanwhile, video producers get a chance to generate revenue from their clips.

Google AdSense review

The video clips will be delivered within "a customized, embedded player that's ad supported", Google announced today.

Not all YouTube videos are fodder for the program. Google is working with specific video producers that have agreed to participate, including TV Guide Broadband, Expert Village and Ford Models, the company said.

Google will deliver ads that are related to both the content of the clip and of the website. Ads will appear as banners on top of the video window, as well as in text format on the bottom of the clip.

Google will share revenue from the ads with the video owners and with the site publishers. The ads are available now in the US for English-language websites.


IDG UK Sites

LG G4 Note UK release date and specification rumours: Samsung Galaxy Note 5 killer could be the LG 3......

IDG UK Sites

In defence of BlackBerrys

IDG UK Sites

Why we should reserve judgement on Apple ditching Helvetica in OS X/iOS for the Apple Watch's San...

IDG UK Sites

Retina 3.3GHz iMac 27in preview: Apple cuts £400 of price of Retina iMac with new model