Every couple of years the security world faces its version of Jason or Freddie or Ghostface, some malevolent force that aims to end life as we know it. From the worm to the virus to the Trojan horse to phishing to SQL injection to the Zero Day Exploit, these serial killers build on one another and torture the dreams of CSOs.

Now, we face a malicious threat made worse by its malignant name: the Advanced Persistent Threat.

Clearly, the names of these security threats have gotten less interesting with time. But every CSO can spell APT. So can every security marketer, and they tend to stamp the label on everything in sight.

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