Top management are shifting their focus from mobile devices to apps and content, according to mobile device management (MDM) vendor, Zenprise.
In its latest Q3 2012 Zenprise mobile Cloud report, which sourced data from Zencloud customers, it found organisations are blacklisting 39 per cent and whitelisting 50 per cent more apps than the last quarter.
Zenprise said the trend has evolved from organisational support of BYOD demands driving mobility initiatives in the enterprise to adopting and issue devices for mobile line-of-business and secure content initiatives as CIOs uncovered new ways to leverage mobile devices to increase productivity and revenue.
It said in the enterprise app catalog, mobile app deployment has remained high, with more than 100 third-party apps.
"The data along with conversations we're having with our customers suggest that mobile line-of-business and secure content initiatives are highly correlated with tablets," Zenprise CEO and president, Amit Pandey, said.
According to Zenprise, its customers are continuing to deploy mobile policies associated with protecting data and line-of-business initiatives.
The passcode remains the most commonly deployed policy at 62 per cent (up from 54 per cent last quarter), followed by GPS, at 39 per cent (up from 24 per cent).
However, it said not all line-of-business-type policies saw an increase.
Restrictions of device resources or apps (such as the device Google Play, the device camera, or Bluetooth) decreased from 34 per cent last quarter to 29 per cent. Other policies deployed include VPN at 21 per cent, Wi-Fi at 29 per cent, and two-factor authentication at 13 per cent (down from 20 per cent).