One of Europe's largest shoe companies plans to embed wireless chips in shoes sold at hundreds of stores across the continent.
Checkpoint Systems will provide Reno GmbH with RFID (radio frequency identification) tags and store-tagging systems.
The tagging specialist will deliver wafer-thin RFID chips designed especially for shoes from its Asian production facilities, in addition to systems that allow check-out clerks to quickly and easily deactivate tagged products.
By having the tags integrated into it shoes, Reno aims to curb theft for both boxed products and those on display, as well as shoes customers try on in the stores.
Reno has been using RFID technology to track product shipments from its factories to its stores for several years but has not yet used the technology to track individual products inside each store.
RFID tagging is expected to be a main theme at this year's Cebit trade show, which begins 15 March in Hanover, Germany.