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Online security insufficient for web "virgins"

Report reveals "deep mistrust" in net

PCAdvisor.co.uk readers have broadly backed the security provisions of online-banking services, in contrast to an NOP survey that reports a "deep mistrust" in the internet for online transactions.

55 percent of those that took part in our web survey focusing on online banking described such services as secure and convenient, revealing that they carry out all their transactions on the web.

However, the NOP survey, commissioned by networking firm Enterasys, said that just half of the UK population had ever shopped online, with 43 percent rejecting online retailers and banking services completely due to security concerns.

Unsurprisingly, NOP’s report says younger people are the most confident in online transactions, with 84 percent of 16–24-year-olds happy with web security, compared to 54 percent of those in the 65+ age group.

"If companies can convince some of the e-commerce virgins to take the plunge, as well as build greater confidence amongst those who are occasional cyber-shoppers, there is still a huge amount of untapped business for those companies who can address and convince customers that their information is in safe hands," said Enterasys security specialist Mark Pearce.


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