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Asia Pacific consumers ready to share personal data

Asia Pacific consumers are now ready to share personal data, according to Amdocs's survey of 1,800 participants in the region.

However, consumers will share their personal data with their service providers at a price or under certain conditions.

The survey of 73 service providers globally, with 18 services providers across Asia Pacific also indicates that 56 percent of service providers have fallout rates of up to one in 10.

Twenty percent experienced fallouts of up to one in five, which leads to dissatisfied customers and a loss in revenues for service providers.

Fifty-seven percent of global consumers are ready to share personal information, such as their location, top five Facebook friends' names and information about family members if they are promised financial rewards or better service.

"The results of this survey indicate that fears about unwillingness on the part of consumers to share personal data have been overblown in the industry," said Ian Parkes of Coleman Parkes Research, which conducted the survey in April 2013.

Sharing for cash rewards

Forty-four percent of global respondents value cash rewards in return for sharing personal information. Thirty-eight percent would like to have loyalty programme rewards and 39 percent value coupons or exclusive deals for revealing information.

Many people (36 percent) said they would not take anything to reveal their personal information.

Fifty-four percent said they would not mind if this data is passed on to a third party, under the right conditions; and 56 percent consider their service providers trustworthy.

Sixty-five percent of consumers agreed to share additional personal information in return for better pricing plans; 61 percent agreed to share in exchange for improved network speed and 54 percent said they will reveal information if they get priority customer service.

Amdocs notes that service providers can leverage the big data capabilities of Amdocs's new CES9 product suite, to benefit from new revenue streams, better customer service and more customer insights.

"Service providers have a wealth of structured and unstructured consumer data and an established relationship with their customers," said Rebecca Prudhomme, vice president of product and solutions marketing at Amdocs. "Using Amdocs' advanced technologies and services, service providers can stay ahead and exploit the new revenue potential of big data and the customer insights it generates."


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