Businesses should take a holistic view of their security as mass market and targeted threats converge, according to Blue Coat Systems Asia-Pacific product marketing director, Jonathan Andresen, who views mass market and targeted attacks as one and the same, and not separate entities.
Andresen said the focus should be on visibility for all traffic, including Web, non-Web and SSL.
Most malware in 2013 is expected to come from large malnets that operate "malware as a business" model, which utilise infrastructures tuned to launch attacks that are highly effective at infecting users.
"They can also invest in more believable web sites facades and more comprehensive exploit kits that will make their attacks more believable, increasing the likelihood of their success," Andresen said.
So far, Andresen said smartphone attacks have been characterised by "mischiefware," such as SMS texts or in-app purchases within rogue applications, that operates within the parameters of an app and does not break the phone's security model.
In 2013, this is expected to change to malware that exploits the security of the device itself to identify valuable information and send it to a server, while at the same time not showing up as an app on the smartphone.