Security challenges aren't going away and McAfee will be targeting top trends to curb malware attacks, says McAfee Asia-Pacific vice-president and chief technology officer, Michael Sentonas.
According to Sentonas, BYOD, security incident and event management as well as the Cloud and virtualisation are trends that the security vendor will be focusing on in 2013.
"One of the challenges around that is the technology itself doesn't lend itself very well to being managed in a corporate environment -- there are a lot of features that simply do not exist," he said.
Some key priorities for the company include identity and the management of security.
"That is a large strategy that takes into consideration integration with McAfee technology, but more importantly opening up the infrastructure to make sure that we integrate and interoperate with other technology vendors," he said.
Sentonas claimed that the number of malware attacks is still an issue as a result of organisations not keeping up with their updates. He also highlighted hidden malware and malicious apps in the mobile space as security concerns that need continual revision.
The company will also be increasing its focus into the channel space within A/NZ.
"From a technical strategy, our focus is to make it easier for our channel partners to do business with McAfee. That includes enablement of their pre-sales staff, and teaching them about the technologies that we have," he said.
It will be looking into verticals such as the telecommunications industry, manufacturing and engineering, as well as banking and finance.
"A lot of our technologies lend itself very well to being sold to and through the telco channel, and then it starts to get into some focused areas based on technologies."
Moving forward, it aims to increase its focus into hardware assistance security, lending itself into identity, execution control, and recovery, and build on its cyber education program that it launched in June this year.
Sentonas mentioned that McAfee's partnership with Intel has enabled it to target issues that it was not previously able to.
"Intel gives us significantly more opportunities and resources to address problems that would have been extremely difficult for us to do without them. Intel itself has pioneered some security technologies in the past, so it is a good alignment for us," he added.
The company will also be launching new technologies, build on its McAfee team and claims it will announce some strategic partnerships and acquisitions in the coming year.