We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Microsoft offers free Windows OneCare 2.0

Free AV, antispyware & backup beta available

"The market is dramatically changing, and Microsoft is part of reason for that," Lambert said. "If you look at demand, consumers are not willing to pay for security software as they were in the past, they've found ways to get these programs for free, and Microsoft started some of that activity by driving prices down."

In terms of functionality, Lambert said that OneCare 2.0 appears to have pulled Microsoft closer to some of its rivals, although she does not believe that most consumers are ready to use all of the tools, such as centralised backup for multiple PCs.

Instead of buying off-the-shelf AV products as they may have done in years past, the analyst said that consumers are increasingly using programs bundled for free in their PCs or signing up for services offered by their ISPs, many of which are offered at no charge.

"Partnerships are more essential than ever before in this market," she said. "Winning this space will come down to who has the most and best partnerships in the future; consumers want full functionality, but they don't want to pay for it, and the vendors will need to get money from someplace, and it will be from the PC manufacturers and ISPs."


IDG UK Sites

Samsung Galaxy S6 review: Hands-on with the new Samsung Galaxy. Samsung's flagship is more iPhone-lr......

IDG UK Sites

5 things we hate about MWC: What it's like to be a journalist at a technology trade show

IDG UK Sites

Ractive powers The Guardian's interactive infographics – and lets novice coders build complex...

IDG UK Sites

What does that mean? A jargon-buster dictionary of tech terms for Apple fans