Lovefilm has announced that high definition (HD) streaming is available via its Instant service.
The Amazon owned film rental firm has added full-HD 1080p resolution for users in the UK and Germany. The long awaited resolution boost has been added at no extra charge. See also Netflix app review.
Jim Buckle, managing director of Lovefilm said: "Lovefilm is the number one consumer choice for subscription film and TV series streaming in Europe. The introduction of HD quality content further strengthens the offering and marks another key milestone in delivering our members the best possible service with exceptional value."
The firm said 1080p content is available via PC or Mac. However, users watching Lovefilm Instant on Xbox 360, or Samsung and LG Smart TVs will only get 720p.
Lovefilm said: "The catalogue of HD films available to LOVEFiLM members will expand over the coming weeks and months. In the UK titles will include teen sensation The Twilight Saga: Eclipse, family favourite Gnomeo and Juliet and British comedy Four Lions."