We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

FujiFilm camera design to withstand water, shock, dust, freezing temperatures

The company's new FinePix XP50, due in June, will cost about $250 and has a 14.4 megapixel CMOS with 5X optical zoom

FujiFilm said Wednesday it will begin sales of a digital camera in June that is waterproof, shockproof, sealed against dust and sand, and works at temperatures below freezing.

The company's new FinePix XP50 comes with a 14.1-megapixel CMOS sensor and five times optical zoom, with a 2.7-inch LCD screen. But its main sales point will be its durability -- FujiFilm says it can be operated at depths of up to five meters, will take drops of 1.5 meters and can withstand temperatures down to minus 10 degrees Celsius.

With prices and profit margins of digital cameras plunging, manufacturers are searching for niche products that will appeal to specific types of users. In January, FujiFilm announced a whopping 19 new fixed-lens cameras, including the XP50.

The camera is the latest in the company's XP line, which focuses on durability. Earlier this month FujiFilm announced the slightly higher-end XP170, which can survive higher drops, works deeper underwater and features wireless image transfer.

The XP50, the latest camera in the line, will launch in Japan on June 6 and has an estimated market price of ¥20,000, or about US$250, according to the Tokyo company. It will go on sale globally during the same period.

Its ports are sealed against dust, and the lens is specially coated to keep water droplets from adhering to it and obstructing photos. The main door has dual locks for added protection against the elements.

The camera comes in five colors, including blue, orange and green, and supports standard SD memory cards, as well the newer high-speed SDXC specification. It is designed for firing off rapid snapshots and can shoot up to 10 frames per second, as well as high-definition video at 1080p and 30 frames per second.

It also features an interface to tag photos and videos for Facebook or YouTube, so they are uploaded automatically when the camera is hooked up to a computer.


IDG UK Sites

Acer Aspire R11 review: Hands-on with the 360 laptop and tablet convertible

IDG UK Sites

Apple Watch release day: Twitter reacts

IDG UK Sites

See how Framestore created a shape-shifting, oil and metal based creature for Shell

IDG UK Sites

Apple Watch buying guide, price list & where to buy today: Which Apple Watch model, size, material,?......