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Avid offers promo price for Apple Final Cut Pro users

Avid has announced it is offering a limited-time 'crossgrade' promotion for Final Cut Pro users to pick up Media Composer for £699 plus VAT in UK. or $1,029 in the US. Media Composer runs across Mac OS and Windows platforms and featuresnative support for a wide range of formats, multicam support, easy media and project sharing, and integration with third party systems.

Avid quotes Rodman Flender, who used Media Composer for the first time to edit the recently-released documentary Conan O' Brien Can't Stop, said, "Faced with more than 8TB of Sony EX & JVC HMU footage, being able to take advantage of Avid Media Access (AMA), among other features found in Media Composer, were huge time savers. I think this project has made me an Avid editor for life."

Jonathan Alberts, a feature film and television editor, who recently cut the 2011 Sundance Grand Jury Prize winner Like Crazy and is currently editing the third season of HBO's Hung on Media Composer said, "I'm enjoying working on Avid again as part of my latest project. It's good to see the company opening up and extending this offer to Final Cut Pro users so they can experience how the flexibility and speed of Media Composer can benefit their creative process."

Recent enhancements to Media Composer software include support for third-party video interfaces from AJA and Matrox, expanded native format support with AMA, as well as Avid PhraseFind powered by Nexidia and ScriptSync products - timesaving features that dramatically accelerate the editing of scripted and unscripted material.

Owners of any Final Cut Pro version except Final Cut Pro X users can purchase Media Composer 5.5, with the Production suite and free online training to help them move from Final Cut Pro to Media Composer, for £699 plus VAT in UK. or $1,029 in the US. The offer expires September 30 2011.


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