If you promote your business via video then it's likely you'll be making the same fundamental errors over and over again. Whether it's interjecting speech with 'um' or allowing the camera to lose its focus. Even videos from supposedly professional media outlets can involve a depressing level of amateurism. Here are the top six sins frequently found on YouTube videos, along with simple fixes.
5. Edit, edit, edit
Even some professionals struggle with doing everything in a single, long take. So, if you're an auteur filmmaker then this is totally forgivable. Splitting everything into smaller scenes and then editing it together later on will allow for an infinitely more professional final product. Remember that television has trained us to accept and even expect cuts during footage. One long take might seem like a more natural concept when you're recording, but the truth is anything but.
If you insist on going for a single take, at least allow yourself the freedom to edit later on. Listening to the take and chopping out any boring bits could help enormously. Ensure you shoot extra footage, such as close-ups or incidental shots that you can use to cover up any edits. If you're recording an interview with somebody be sure to record 'noddies' - footage of the interviewer nodding as if they're responding to what's being said. You can then paste these visuals over any cuts you make to the interview.
6. Light it right
Bad lighting during a video recording is perhaps the worst sin of all. Apart from making any human subject look shifty, or simply less healthy, it can also cause the camera to lose its focus.
One simple solution is to move the computer or camera to just in front of a window, and recording during daylight. Daylight provides a diffused and encompassing source of light. Be careful if filming on a cloudy day, though, when light levels might rise and fall as the sun disappears.
If you have to use artificial lighting, learn about the principles of key lighting. This involves at one main light source illuminating the subject, supported by one or two other sources of light to fill in the shadows. These can be something as simple as desk lamps. Never, ever rely on a single source of artificial light for your video, unless it's extremely bright and you can bounce it off a wall in front of you so that the subject is covered in a diffused reflected light.
See also: Top 10 tech clips on YouTube