As predicted last month, Yahoo has added support for video to its Flickr photo-sharing site, with Flickr Pro users now able to upload videos of up to 90 seconds long, with a maximum file size of 150MB.
Yahoo wants users to start sharing videos, shot by still cameras, camcorders and cameraphones, as well as photos.
There is also an API for third-party developers to create programs or services using authorised video submitted to Flickr.
Whether it will be able to compete with YouTube remains to be seen, but Yahoo thinks there is a huge untapped market of which it can take advantage.
More than 40 percent of consumers between 18 and 44 are capturing personal video clips with their digital cameras, but they are not taking advantage of websites to effectively share their videos.
55 percent of respondents to a survey commissioned by Yahoo said they merely play back video clips for their friends on their camera device or PC, and 20 percent don't share these clips at all.