We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

HP to stop building digital cameras

Will focus on photo printers and online printing

HP yesterday announced that it is to stop manufacturing, distributing and designing digital cameras, in order to concentrate more on its home photo printing and online photo services.

Get reviews of all HP products here.

The plan calls for HP to find a licensee to manufacture, design and distribute digital cameras under the HP brand name, said an HP spokeswoman. HP will continue selling its cameras through the end of the year and intends to have the partnership arrangement in place in the first half of 2008.

HP will not abandon the digital camera business as it forms an important part of its future, the spokeswoman said. Cameras such as the HP Photosmart R967 10Mp compact camera are important to HP. The refocus will instead allow HP to invest more in HP's Print 2.0 strategy, announced in May, the spokeswoman said.

Under the Print 2.0 strategy, targeted at the high-end and low-end markets, HP is looking to boost its web-based printing services and tools for digital content creation. The strategy shift will boost HP's position in the photo printing and online photo services market, while accelerating the company's retail photo-finishing business, HP said in a statement.

For the fourth fiscal quarter ending 31 October, the company will take a $30m charge prior to net income relating to the strategy shift.

Visit Digital Photography Advisor for the latest camera and printer reviews.


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

Chromebooks: ready for the prime time (but not for everybody)

IDG UK Sites

Hands-on with Sony's latest smartglasses

IDG UK Sites

Apple TV setup advice: Apple TV hacks to help you create the ultimate Apple TV hub in your home