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Can YouTube video ID tool stamp out piracy?

Google unveils much-awaited antipiracy system

Google has unveiled a test version of a much-awaited antipiracy system for its wildly popular yet controversial YouTube video-sharing site.

The system, called Video Identification, has been far from a secret. Google executives have been talking about the tool since the company acquired YouTube in November of last year.

YouTube, which lets people upload and share clips, is the most popular video site, but some angry video owners have taken the company to court alleging copyright infringement.

The best-known plaintiff is global media conglomerate Viacom, which sued Google in March for $1bn over the unauthorised uploading of video clips from its TV shows and movies. In its complaint, Viacom alleged that, as of March, almost 160,000 of its video clips had been uploaded to YouTube without permission and had been viewed over 1.5 billion times.

The antipiracy system became news in July, when an attorney representing Google in the Viacom case said during a routine hearing that Video Identification would be ready by September.

When describing the system, Google has consistently stressed that it will not block videos from being uploaded, but rather take action, if necessary, after they have been added to the YouTube site.

In other words, Google has never planned to place uploaded videos in a holding queue while it checks whether they can be made available on YouTube.

Instead, Google will match uploaded clips against a repository of legitimate videos provided by their owners using digital fingerprinting technology and will take whatever action the copyright owner has requested, such as removing the clip or leaving it up on YouTube.

In designing the system in this manner, Google has maintained that its policies exceed the requirements of the Digital Millennium Copyright Act, as long as it removes from YouTube, upon request, illegally copied videos that owners don't want uploaded without their permission.

That story didn't change on Monday, when Google described Video Identification in a blog posting and in a YouTube page.

"Video Identification goes above and beyond our legal responsibilities. It will help copyright holders identify their works on YouTube, and choose what they want done with their videos: whether to block, promote, or even - if a copyright holder chooses to license their content to appear on the site - monetise their videos," David King, YouTube Product Manager, wrote in the blog post.

For now, video owners interested in participating in the beta testing of the system need to submit a request to Google, but the company expects to make it broadly available as the testing progresses.

"As we scale and refine our system, YouTube Video Identification will be available to all kinds of copyright holders all over the world, whether they want their content to appear on YouTube or not," the YouTube information page reads.

It remains to be seen whether this highly anticipated system will help to appease those video content owners who argue that YouTube doesn't do enough to prevent and combat piracy on its site and that instead it profits from the unauthorised and illegal uploading of copyright clips.


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