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HTC unveils HTC Desire HD, HTC Desire Z smartphones

Plus: HTC talks 'Sense'

Following recent rumours, HTC today unveiled the HTC Desire HD and HTC Desire Z: two new Google Android-based smartphones that utilise what HTC is calling 'the HTC Sense experience'.

The HTC Desire HD is a Google Android smartphone with a 4.3in LCD display and an 8Mp camera that can record HD video at 720p. It boasts Dolby Mobile and SRS virtual sound and is powered by the latest 1GHz Qualcomm 8255 Snapdragon processor.

Like previous unibody HTC Desire handsets the HTC Desire HD is formed from a single block of solid aluminum.  It includes technology HTC is calling 'HTC Fast Boot' which according to the mamnufacturer makes the phone power up in double quick time.

Aimed at Facebook and Twitter addicts, the HTC Desire Z has a full QWERTY keyboard beneath a hinged lid. The keyboard includes a variety of keyboard shortcuts and two customizable keys for providing instant access to common functions.

Like the Desire HD the HTC Desire Z also includes 720p HD video recording, but it's camera has to settle for a mere 5-megapixel resolution and automatic flash. It is powered by an 800MHz Qualcomm 7230 processor, and also includes HTC Fast Boot.

"As a key Android partner and smartphone brand, HTC continues to bring new innovation to the platform," said Andy Rubin, VP engineering at Google.  

"Android is about choice and the new HTC smartphones continue to provide customers with powerful choices and flexibility."


Both new HTC Android phones offer the first look at what HTC is calling 'HTC Sense'. Describing Sense as an 'experience', HTC said in a press release that it "offers a variety of enhancements that improve how people capture, create, share and access multimedia content".

Users can record HD videos or capture and edit images with various effects. HTC Locations offers instant, on-demand mapping or roaming charges. An integrated online e-reading experience utilises a new e-book store powered by Kobo.

And using the HTCSense.com service, also announced today, HTC users can manage their mobile phone experience from their HTC phone or personal computer.

There is a security function in this, in that people can easily lock or locate a missing phone, forward calls and texts to another phone, send a message to the phone to arrange its return or even remotely wipe all personal data from it. And with HTCSense.com all the HTC Sense enhancements can be ported to a new phone hjandset - so long as it is an HTC model.

"We're excited to be taking the HTC Sense experience beyond the phone to a whole new level with a series of connected HTC services we call HTCSense.com," said Peter Chou, CEO of HTC.

"Our customers will value the holistic approach we're taking to enhance their mobile experience. This customer-first philosophy has resonated with people buying HTC phones and this drives us to continue introducing new innovative smartphones like the HTC Desire HD and HTC Desire Z."

Both the new HTC Desire HD and HTC Desire Z will be broadly available through mobile operators and retailers across major European and Asian markets, including the UK, from October 2010.

See also: Group test: what's the best smartphone?

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