Fujitsu has revamped its Select Partner program to provide more value to new and existing partners.
The enhanced program offers rebates, marketing development funds and highly qualified leads in addition to existing benefits including project pricing assistance and additional pre-sales support.
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Certification requirements for Select and Select Expert levels have also been revised to better meet the needs of Fujitsu's Australian partners.
The company has also formalised its National Product Training Plan, which registered partners can view via the Fujitsu Partner Portal. Certification courses are complementary, and are available on a rotating basis across capital cities.
Partners have the option to take courses covering Primergy servers as well as the Eternus storage product range, to build on their specific expertise.
"As well as rewarding our established partners with additional incentives and investments to support growth in their businesses, this highly competitive program will enable us to attract new partners to drive the continued growth of our channel business in Australia," Fujitsu Products Group general manager, Peter Uher, said.
Fujitsu has continued to make significant investments in the Channel in 2013, appointing two new distributors, Dicker Data and Distribution Central, and is currently on track to meet its objective of 10 per cent market share in x86 servers by the end of FY14.
In addition to the Select Partner Program a special Authorised Service Provider (ASP) program is also on hand. While there is an additional cost for these events they are very hands-on and each trained partner leaves the course with their own Primergy product to keep and practice on.